Edible Inc Sizzle Campaign

Food & Beverage agency Edible Inc partnered with MightyPants to provide creative video content

When Marketing+PR agency Edelman launched their food & beverage-focused division, Edible Inc, they needed a creative video partner who could quickly build highlight reels, sizzles and pitch videos that would leave their clients feeling satisfied, yet hungry for more.

Edible wanted a sizzle reel to highlight the successes of their first year in the industry. It had to be dynamic and fun to watch, but also loaded with stats and story copy.

After helping Sweet Earth Foods successfully introduce new products to the market during the challenging summer of 2020, Edible celebrated with a video to highlight their impressive accomplishments in an otherwise difficult year.

Edible had 4 days to produce this pitch video for the Florida Department of Citrus, promoting the health benefits of Orange Juice. We did it in 2 days.

During the lockdown of 2020, Del Monte Foods asked Edible to produce a series of quarterly Town Hall videos to match the excitement and emotional impact of the normally in-person event.