Air Jordan XV Retro Cabernet Edition

A very real online promotion for a very real fake shoe. This April Fools custom shoe giveaway, conceived by Jordan Vineyards, reached thousands of viewers through media and viral campaigns.

Name: Air Jordan XV Retro Cabernet Edition Client: Jordan Vineyards Category: Cinematography Motion Design Video

This project for industry giant Jordan Winery was a late entry into the 2019 April Fools campaign, which culminated in the creation and high-profile gifting of several pair of limited-edition Air Jordan Retro XVs.

This behind-the-scenes video breaks down how we made the impossible happen. And because I know you’re wondering:

NO, we did not get any free shoes.

YES, we did get some free wine. Damn good stuff.


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