Perhaps you’ve already seen our MoonMan Spot for music video giant VEVO. It’s a quick little piece that draws upon a familiar icon to bridge Vevo’s viewer base across all generations of music video fans.

Although the MooMan remains anonymous in our spot, the spot was originally boarded to include a reveal of his face. Early concept art shows him as a friendly fellow in his mid 30s – perhaps an elvis fan? Who knows.

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VEVO’s MoonMan

I had such a fun time developing this character, I thought I’d share him with you.