ABC Family and ABC Digital recently teamed up to create a campaign calling on fans to submit works of poetry for presentation to visitors of the ABC Family site.
The campaign, called “You Should Know This About Me“, asks users to submit written works for submission. Selected poems are then produced into videos by the writers themselves, for display on the ABC Family Site.
The campaign kicks off with a fully-animated sizzle reel – a “call to action” title sequence – to introduce the concept and get the ball rolling with new videos.
Since studios are often bound by nondisclosure agreements, it cannot be said who was responsible for designing & producing this piece… but I will say that we are very proud to present it on the MightyPants blog.